Search Engine Optimisation (SEO) is very much a buzz phrase.? Often companies looking to learn more about what SEO are baffled at how this new field of marketing can gain them an edge.? Well it has been proven time and time again that it definitely can gain an edge over your competition.? The problem a business has to assess is whether they should employ a specialist SEO Company or use existing resources within their respective IT Departments or Do It Yourself.? This article explores the advantages and disadvantages of each.
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?In-house & Do It Yourself
Advantages: You have complete control.? You can change things instantly.? You will learn about the inner working of your website and also learn more about the Internet and how search engines work.
Disadvantages: It is a specialized field and attempting to do it delays the inevitable and allows your competition to gain an edge on you; also you may end up with more problems in the future by getting it wrong.? You will need to have an intimate knowledge of your website, how it works, HTML and possibly any scripting languages that the website uses, like PHP.? Also, you will need to buy some commercial tools to use, like WordTracker, WebPosition and SEO Elite.? WordTracker allows you to effectively research Keywords, WebPosition allows you to track your websites ranking in the search results for given keyword phrases and SEO Elite allows you to track all links to your website.? Purchasing these three necessary pieces of software will cost you around USD$ 900.? Also, you will need to have a lot of time to read about SEO, take online courses, like StomperNet, listen to podcasts, like MrSEO podcast and read as much SEO material as you possibly can.? For the StomperNet course you are looking at about USD$ 3000 and miscellaneous of books is likely to run up to another USD$ 1000.?
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?Total for In-house DIY, roughly USD$ 1500 to USD$ 4900.? Not being experienced enough to know when and what to change.? Not knowing how to link build effectively.? Not having any time to study and learn enough to make the correct changes and modifications to your website ? estimated at about 200 hours of study, learning and analyzing.? As SEO takes time to see any results in the search engines it is important to not only learn the required knowledge to implement SEO but also give yourself the time to make tweaks and ongoing analysis.? So to setup and configure an average website with 10 static pages it will take you probably 2 days and ongoing link building will be many, many countless days.? Also, you need to take your time so that you do not overdo your SEO, spamming and stuffing keywords into pages as this can be as detrimental as not doing anything to the website in the first place.?
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